AtresMedia's "The Paper House" has become a global phenomenon and has been established this morning with the award for the best drama series in international Emmy, which Alex Pina's creator believes is due to the "combination of many new players" and "continuous work".
The casino won the prize for the best theater series in the International Emmys.
"The viewer is a great expert, every time he sees more hours of fiction weekly and demands more and more different things," said Pina, who believes the Spanish media industry is experiencing a "very sweet" moment of having won a "pulse "as during the crisis they learned to write and shoot with a" almost North American "visual.
These are, in the opinion of his creator, producer and scriptwriter the keys to the success of "The paper house":
– Good fun with frenetic pace
The "paper house" is a series of robberies and robberies. "This is a very fun thing," says Pina, who says that one of the key keys to the success of the series is to adapt this genre to television as it is "pure frenetic fun".
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"It's a small puzzle that is slowly formed in which the viewer follows the brain of robbery, which is what designs everything," says the creator of the series and adds that they continue to narrate this genre. Stories in the form of 90 minutes in one of the thousands "allow the creation of a very developed plot" and "immerse in the characters".
– Emotional and feminine appearance
Pina says that "the grocery store" is based on female characters "very powerful," so the series has an "emotional and feminine" in a species that was extremely masculine.
"We have to have this female spirit because the genre has always been centered on gangs of men's bandits and it has to be given a more Latin and emotional touch, which I think we have achieved," he explains.
The producer refers to characters such as Raquel Murillo (Itziar Ituño), an inspector in charge of solving the robbery of the National Monetary and Sealing Factory, a woman who lives in a "world of men" and has suffered "by itself (Ursula Corberó) one of the bandits who plays the role of a narrator with an "emotional but sometimes sarcastic" view or the view of Alba Flores, which represents "the most playful force" in the band.
– Large and complex characters
"Moving this kind of cinema to television we have achieved a great space to make transformation arcs and to build much more unique, stronger and more ambiguous characters," says Pina, who believes that today "the great series are always associated with great characters. "
"I think the viewer, to whom he gets addicted, is in these characters and wants to get into their lives and get to know them better." He is amused or excited or identified with them, he adds, and gives the Berlin character as an example. (Pedro Alonso), who in turn begins to be a "hard, misogynist and narcissistic" man and ends "like a hero".
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– Pop iconography
The iconography of the series, which is very much "comic" because of Dali's colors or folk masks, is a fundamental element of its success.
"The series has many iconoclastic views," says Pina, who along with the songs make people identify and quickly locate the series and connect with people.
"The grocery store has a tiny subconscious message that has penetrated much in the most skeptical soils and with problems like Brazil or Argentina or the Mediterranean region with the issue of immigration," says the producer.
– And the future that will come
The series is now developing its third season, which will make Netflix's debut, the platform that made it a success in the world, and this will be "a bit more spectacular" since it will have a bigger budget.
"We will go back to claustrophobia, but before we go all over the world, we have achieved a very emotional speech, which makes a lot of sense for the band to reconnect and give some answers to all the questions that were left open last season. "promises.