Apple shares are slowly predicting the holiday iPhone sales


Apple's stock fell by 5% immediately after the company announced its results on Thursday in the September quarter.

The company surpassed the analyst's expectations of revenue, but lag behind the number of iPhones sold during the quarter.

Revenues record $ 62.9 billion. But Apple sold 46.89 million iPhones in the September quarter, and analysts bought 47.5 million phones at FactSet.

What some frightened investors are the guidance provided by Apple for the quarterly sales. The company planned between $ 89 billion and $ 93 billion, while the Bloomberg Analysts' estimates were $ 92.7 billion in average expectations.

The company sought to join consumers in the year when it presented its new iPhone line in a press conference in September. Upgraded X's functionality with a $ 999 5.8-inch XS. It's got a lot bigger than last year's iPhone X 6.5 -inch version – the $ 1.099 iPhone XS Max. Perhaps the most interesting bet is Xr, which is packing the design and many features of the iPhone X, but at a reasonable price – $ 749.

But Xr did not come into circulation until October, so the new cheap tool did not play in the September results. At the same time, the October sales of the device may surely affect Apple's forecast for the holiday quarter.

Apple in the iPhone business is slowing down, but it does not make it cost more expensive phones at higher margins, which seems to work well. The company reported an average sales price of $ 793 (ASP) for the September quarter, a $ 618 big jump over the same quarter last year, and significantly more than analysts expected $ 729.

The iPhone still accounts for 60% of all Apple revenue. However, the device is increasingly viewed as Apple services, such as iCloud and Apple Music. Apple reported $ 10 billion in the September quarter and said it was well advanced to double the revenue of 2016 services by 2020.

"We reach our strongest product line for the celebration quarter, and we can not be better off for the future," said Tim Cook CEO at a conference call with analysts.

According to Apple's Financial Director Luca Maestri, Apple has achieved double-digit revenue growth in all major geographic regions in the quarter. Revenues increased by 18% in Europe, 19% in the US and 34% in Japan, Apple reported.

Maestri said that the company's holiday quarterly guidance was influenced by the new timing of iPhones over the past year, the uncertain consumer confidence of emerging markets, the strong US dollar, and the insecurity of many new product products. Apple is now in the development process.

Apple's stock in October lost 3% of its value, but it still rose by 31% over the year.


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