Thursday , July 29 2021

Aids-Hilfe Schweiz launches new campaign with emojis



Aids-Hilfe Schweiz, in collaboration with the TFK Communication Service, has developed a campaign to combat fear, prejudice and discrimination against HIV-positive people.

Each year, December 1 is the World AIDS Day. As part of this process, Aids-Hilfe Schweiz has launched a new campaign in partnership with the TKF communication service, which is to do without finger and moral threats. However, the campaign includes the use of various emojis, as we know them from Whatsapp, Telegram and other social networks.

"Together for love and desire, along with fear"

The campaign aims to reduce the bias against HIV-positive, as Aids-Hilfe Schweiz writes in a statement on her website: "HIV-positive people with suppressed viral load – ie receiving antiretroviral therapy and regularly checking the virus not can continue. "

You need to know about AIDS and HIV

Andreas Lehner, Chief Executive Officer of Aids-Hilfe Schweiz, said in an interview during the announcement: "At present, HIV-positive people are often seen as a latent threat to others." Although it was first published in 2008 with "It has been said that there is no risk of infection by HIV-positive people in treatment, many people have reservations about the infected.

Studies give confidence

Lehner justifies that the campaign was defensive in 2018 to launch a campaign for greater sensitivity. As a result, between 2011 and 2016, three very extensive studies were conducted on HIV-positive people treated and having sex without condoms with their partners. The results are clear: regardless of whether there was homosexual or heterosexual sexual intercourse, there was not only transmission of HIV to 75,000 records.

The campaign should not downgrade the HIV issue, but shift the burden of prevention: "We need to have respect for HIV but where it is dangerous," Lehner says. The much greater risk comes from those people who think they are HIV-negative.

You need to know about AIDS and HIV

December 1 is the World AIDS Day. The stated goal is to raise awareness of the risks of HIV / AIDS, address prejudices and show that everyone can live together. But what is AIDS really? What is the difference with HIV? And how do you really participate? Read here.

You need to know about AIDS and HIV

December 1 is the World AIDS Day. The stated goal is to raise awareness of the risks of HIV / AIDS, address prejudices and show that everyone can live together. But what is AIDS really? What is the difference with HIV? And how do you really participate? Read here.

You need to know about AIDS and HIV

December 1 is the World AIDS Day. The stated goal is to raise awareness of the risks of HIV / AIDS, address prejudices and show that everyone can live together. But what is AIDS really? What is the difference with HIV? And how do you really participate? Read here.

You need to know about AIDS and HIV

December 1 is the World AIDS Day. The stated goal is to raise awareness of the risks of HIV / AIDS, address prejudices and show that everyone can live together. But what is AIDS really? What is the difference with HIV? And how do you really participate? Read here.


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