Saturday , February 27 2021

Record drop: car sales by brand and country



European car dealers sold more than three million fewer new cars last year than last year, so there has never been such a big drop in annual sales. Slovenia’s market is slightly lower than the European average, but the fall in the market hit the Croatians the hardest. Among manufacturers, more than a million vehicles were sold by Volkswagen alone, and brands with more expensive premium cars also fell slightly.

Last year, new car sales in Europe fell 24.5%. Dealers sold 10.8 million new cars in Europe (EU, including Switzerland, the United Kingdom, Norway and Iceland), as well as a good 14.3 million new cars last year, according to the European Automobile Manufacturers Association ( ACEA). There has not been such a big annual drop in vehicle sales since the start of sales statistics.

As the following data show, the impact of the covid-19 epidemic on new car sales varied between countries and manufacturers. With some benefits and a temporary reduction in VAT, the Germans reduced the reduction to 19%, while in Spain it was 32%. Among the countries, the biggest drop was recorded by traders in Croatia (-42.8%), while Slovenia is slightly lower than the European average with a drop of 26.6% in the market. In Norway, sales fell by less than one percent.

Porsche has just disappeared, the fourth Mercedes brand in total

For carmakers, there is clearly a much smaller drop in sales for premium brands offering cars in the higher price range. Porsche had more than seven percent lower sales than in 2019, Mercedes-Benz was in fourth place among all brands and BMW in fifth place. The lowest falls on Toyota, Skoda, Kia, Lexus and Volvo brands also stand out. Part of the ACEA review below is not Tesla USA, where sales rose last year.

Sales fell more than 40 percent last year to Opel (along with Vauxhall) and Mazda, and to 75 percent to the Smart brand.

2020

2019

difference (%)

VOLKSWAGEN

1,346,999

1.783.924

-24.5

RENAULT

819,009

1,062,808

-22.9

PEUGEOT

741,498

964,993

-23.2

MERCEDES

738.236

892,511

-17.3

BMW

674,654

831,066

-18.8

PASSAGE

654,729

958,921

-31.7

TOYOTA

648,275

742,497

-12.7

SKODA

643,019

762,491

-15.7

AUDI

600,470

742,716

-19.2

DECREE

492,101

659,666

-25.4

OPEL / VAUXHALL

485,778

815,707

-40.4

ΚΙΤΡΟΝ

448,352

636,861

-29.6

HYUNDAI

424,805

562,386

-24.5

THAT

416,715

502,841

-17.1

DACIA

405,472

580,816

-30.2

SEAT

370,928

507,111

-26.9

ΝΙΣΑΝ

290,343

394,784

-26.5

ΒΟΛΒΟ

286,841

339,774

-15,6

MINI

172,827

217.200

-20.4

MAZDA

149,418

256,341

-41.7

JEEP

124,315

167,062

-25.6

LAND ROVER

112,776

151,800

-25.7

ΜΙΤΣΟΥΜΠΙΣΗ

103,411

148,248

-30.2

HONDA

80,699

122,066

-33.9

PORSCHE

73,546

79,621

-7.6

LEXUS

47,018

56,267

-16.4

JAGUAR

46,647

76,826

-39.3

LANCIA / CHRYSLER

43,109

58,940

-26.9

DS

43,028

49,707

-13.4

ALPHA ROMEO

36,526

53,873

-32.2

SMART

27.129

112,293

-75.8

OILS

2,075

4,981

-58.3

ALPINE

1,328

4,428

-70.0




Mercedes-Benz E 220d


Photo: Gašper Pirman


Sales of new cars in individual countries:

2020

2019

difference (%)

GERMANY

2,917,678

3,607,258

-19.1

IN FRANCE

1,650,118

2,214,279

-25.5

V. BRITAIN

1,631,064

2,311,140

-29.4

ITALY

1,381,496

1,916,949

-27.9

SPAIN

851,211

1,258,251

-32.3

BELGIUM

431,491

550,003

-21.5

Poland

428,347

555,598

-22.9

NETHERLANDS

358,330

445,217

-19.5

SWEDEN

292,024

356,036

-18.0

AUSTRIA

248,740

329,363

-24.5

SWITZERLAND

236,828

311,466

-24.0

THE CZECH REPUBLIC

202,971

249,915

-18.8

DENMARK

198,130

225,581

-12.2

PORTUGAL

145,417

223,799

-35.0

NORWAY

141,412

142,381

-0.7

HUNGARY

128,021

157,900

-18.9

ROMANIA

126,351

161,562

-21.8

FINLAND

96,415

114,203

-15,6

IRELAND

88,324

117.109

-24.6

HELLAS

80,977

114,109

-29.0

Slovakia

76,305

101,568

-24.9

Slovenia

53,694

73,193

-26.6

LUXEMBOURG

45,189

55,008

-17.9

LITHUANIA

40,232

46.200

-12.9

CROATIAN

36,005

62,975

-42.8

BULGARIA

22,368

35,371

-36.8

ESTONIA

18,750

26,589

-29.5

LATVIA

13,864

18,692

-25.8

CYPRUS

10,061

12,220

-17.7

ICELAND

9,369

11,723

-20.1

The ACEA man




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