New Zealand lawmakers should not be intimidated by threats from Google to remove the search engine from Australia, says a technology expert.
The American technology giant disagrees with new laws that would force other companies, such as Facebook, to share rights with news publishers, which he said would be burdensome and would damage local access to their services.
Australian Prime Minister Scott Morrison has vowed that lawmakers will not back down from “threats”.
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The proposed news code will link Google and Facebook to mediation negotiations with publishers about the value of news content if no agreement could be reached first.
Dave Parry, a professor of computer science at Auckland University of Technology, said Google could pursue the threats because banning Australians would not overly affect their bottom line.
Paris said that Google uses a “parasitic” business model where it makes money from other people’s content.
“If they are considered to be threatened with paying for some of this content that they do not usually, then I can see [Google] I want to give an example from Australia on this. “
The possible ban would put a “mark on the ground” about how far Google was willing to go to defend its business interests and the New Zealand government would have to consider whether it intends to introduce similar laws to Australia. he said.
He added that New Zealand sites could benefit if the search engine was pulled, as Australian users would flock to Aotearoa’s Google version.
“Google really needs to consider whether they want to follow this piece for the whole world, because there will be alternatives and there are other free [search engines] out there.
“They may also find that if they drive users from their site to another site, they may not return,” he said.
Paris said there is a growing appetite to see how search engines and social media companies handle local content and now is the time for both media companies and technologies to develop models that work because they do not seem to be working. at the moment. “
“When we look at five years, it will be different, it will not be free for everything we see now. Google is not as well protected from competition as they think it is, and there will be growth in this area.”