Wednesday , January 27 2021

Alibaba's Singles Day just hit another record, but that's not what you need to get away with




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Chinese e-commerce giant Alibaba said Singles Day sales reached another record. (Photo: STR / AFP / Getty Images)Getty

The 2018 advertising campaign surrounding Alibaba's Chinese sales and recreational choices for e-commerce has surpassed but the title surpasses the fact that Alibaba has achieved another record sales day 10 years after its first November 11 ( 11.11 states stand out) event to celebrate those even on their own.

As Alibaba has expanded its Singles Day scale and has been involved in more brick and fur shops and food and hotel services, the value of Gross Goods or GMV purchased on all its platforms closed 27% higher at a record 30, $ 8 billion (RMB 213.5 billion). Given that Alibaba's active mobile phone users, which amounted to 666 million times the size of the American population, the volume of Singles Day surpassed Black Friday and Cyber ​​Monday sales in the United States, as well as the top buy- purchase of Amazon.

The day has also emerged as a barometer of the consumer movement of Chinese consumers in some sort, especially in view of the slowdown in China's economy and the trade war between the US and China.

"This trend (of the rising Chinese middle class) is not going to stop, a commercial war or no commercial war," said Alibaba's executive vice president, Joe Tsai, to a company suspension Sunday.

While the Chinese government's latest data showed "weakness" in large ticket types, including home appliances and cars, they suggested that Chinese consumers are seeing "uncertainty in the future and restricting the markets for durable goods," Alibaba's retail markets, such as Tmall and Taobao, continued to see "strong growth" in consumer stitches, cosmetics and clothing, said earlier this month when Alibaba reported latest quarterly earnings.

Middle-aged consumers in China have seen real wage growth over the past decade and are looking for high-quality products to meet their discretionary spending and an increasingly sophisticated lifestyle, "he said at the time. Referring to the OECD forecasts, Tea reported that China's middle class will triple to almost 850 million by 2030 from 300 million.

Here are other takeaways on Singles Day:

International brands want their fair share of wallets from China's middle-class consumers:When Alibaba first started to win the Singles Day in 2009, 27 brands, including Adidas, were signed to join. The total number of domestic and foreign brands this year? 180.000. Over 40% of Singles Day buyers bought from international brands and nearly 240 brands – including Apple, Dyson, Kindle, Est & eacute, e Lauder, L & E, Nestle, Gap, Nike and Adidas. $ 14.4 million) in one GMV day, Alibaba said. In fact, despite the demonstration of trade, the Chinese consumers' love for US products did not show signs of downgrading: the US ran only behind Japan, 2 sold in China from GMV's point of view.

For example, Starbucks and Nike, both of which brought to light the importance of China's market for their respective growth,exclusive drink and sneakers and other merchandise for sale. Win, at preparation for what is described as "colossal" Singles Day, said it would even employ aircraft for fast delivery to rural customers.

Alibaba Faces Increasing Singles Day Competition: & nbsp;Just like Amazon's first day in the US, retailers from Walmart arrived at Target, promoting their own promotions and officially made the usual summer time a great opportunity to buy in the American retail diary, the Alibaba's opponents including top rival JD.com aggressively up their own Singles Day game as well. For example, JD.com – which counts the list of investors and associates, including Walmart, Google and Tencent, China's leading mobile phone maker WeChat, said Singles Day's trading volume amounted to 160 billion RMB or 23 billion

Many brands are not blind to the importance of other platforms, either. Nike, for example, said Singles & Day's one-year offers would be available on all Nike Direct platforms, including Nike.com, SNKRS App, Nike.com at Alibaba's Tmall and Nike WeChat Mini -Programs on the Tencent platform. & nbsp; For good reason, WeChat's global monthly active earnings this year exceeded 1 billion.

According to research firm Analysys International, Alibaba it had a share of 58% of China's market share to GMV's consumer e-commerce market share from the second quarter, followed by JD.com to 26%.

A sales day is recording, but can it be viable and at what cost? & nbsp;Alibaba's Singles Day, despite achieving another record, actually slowed down from a growth rate of about 40 percent last year, as Amazon's Prime Day sales did not manage to keep this year slowing every quarter development of e-commerce sales. Alibaba, like its global competitors, is also expanding abroad. For example, the Lazadi market for Southeast Asian electronics market, for the first time this year, held its own Singles Day shopping event.

After all the salvos to win the market share, it's also a question if the very day itself proved to be profitable for Alibaba and her opponents. As Alibaba and its major competitors double the technology and logistics costs that will facilitate China's mobile customers' fast forwarding, moving between on-line and in-store shopping, these investments also cost . An example, although it reported higher revenue in the entire core e-commerce, cloud computing and other departments, its operating income declined by 19% in the most recent quarter reported, is partly affected by costs beyond it that Alibaba "New Retail" initiatives to unify online sales and natural stores.

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Chinese e-commerce giant Alibaba said Singles Day sales reached another record. (Photo: STR / AFP / Getty Images)Getty

The 2018 advertising campaign surrounding Alibaba's Chinese sales and recreational choices for e-commerce has surpassed but the title surpasses the fact that Alibaba has achieved another record sales day 10 years after its first November 11 ( 11.11 states stand out) event to celebrate those even on their own.

As Alibaba has expanded its Singles Day scale and has been involved in more brick and fur shops and food and hotel services, the value of Gross Goods or GMV purchased on all its platforms closed 27% higher at a record 30, $ 8 billion (RMB 213.5 billion). Given that Alibaba's active mobile phone users, which amounted to 666 million times the size of the American population, the volume of Singles Day surpassed Black Friday and Cyber ​​Monday sales in the United States, as well as the top buy- purchase of Amazon.

The day has also emerged as a barometer of the consumer movement of Chinese consumers in some sort, especially in view of the slowdown in China's economy and the trade war between the US and China.

"This trend (the rising Chinese middle class) is not going to stop, the trade war or commercial war," said Alibaba executive vice president Joe Tsai on a Sunday blog post.

While the Chinese government's latest data showed "weakness" in large ticket types, including home appliances and cars, they suggested that Chinese consumers are seeing "uncertainty in the future and restricting the markets for durable goods," Alibaba's retail markets, such as Tmall and Taobao, continued to see "strong growth" in consumer products, cosmetics and clothing, Tsai said earlier this month when Alibaba reported its latest quarterly earnings.

Middle-aged consumers in China have seen real wage growth over the past decade and are looking for high-quality products to meet their discretionary spending and an increasingly sophisticated lifestyle, "he said at the time. Referring to the OECD forecasts, Tea reported that China's middle class will triple to almost 850 million by 2030 from 300 million.

Here are other takeaways on Singles Day:

International brands want their fair share of wallets from China's middle-class consumers:When Alibaba first started to win the Singles Day in 2009, 27 brands, including Adidas, were signed to join. The total number of domestic and foreign brands this year? 180.000. Over 40% of Singles Day buyers bought from international brands and nearly 240 brands – including Apple, Dyson, Kindle, Estée Lauder, Lorée, Nestle, Gap, Nike and Adidas – exceeded 100 million RMB GMV day, Alibaba said. In fact, despite the demonstration of trade, the Chinese consumers' love for US products did not show signs of downgrading: the US ran only behind Japan, 2 sold in China from GMV's point of view.

For example, Starbucks and Nike, who questioned the importance of China's market for their respective growth, each individually designed Singles Day exclusive drinks and sneakers and other merchandise for sale. Nike, in preparation for what it described as the "colossal" Singles Day, said it would even employ aircraft for fast delivery to rural customers.

Alibaba Faces Growing Singles Day: Just as Amazon's first in the US has retailers from Walmart to Target who are pushing their own promotions and has officially made the usual summer time a great opportunity to buy in the US retail diary, Alibaba's competitors, including the top competitor JD.com have aggressively up their own Singles Day game as well. For example, JD.com – which counts the list of investors and associates, including Walmart, Google and Tencent, China's leading mobile phone maker WeChat, said Singles Day's trading volume amounted to 160 billion RMB or 23 billion

Many brands are not blind to the importance of other platforms, either. Nike, for example, said Singles & Day's one-year offers would be available on all Nike Direct platforms, including Nike.com, SNKRS App, Nike.com at Alibaba's Tmall and Nike WeChat Mini -Programs on the Tencent platform. For good reason, WeChat's worldwide monthly active users have exceeded 1 billion this year.

According to analytics company Analysys International, Alibaba had a 58% share of China's market share in GMV's e-commerce market since the second quarter, followed by JD.com at 26%.

A sales day is recording, but can it be viable and at what cost? Alibaba's Singles Day, despite achieving another record, has actually slowed down from a 40% growth rate last year, as Amazon's Prime Day sales have failed to maintain this year's announcement of a slowdown in quarterly growth ecommerce sales. Alibaba, like its global competitors, is also expanding abroad. For example, the Lazadi market for Southeast Asian electronics market, for the first time this year, held its own Singles Day shopping event.

After all the salvos to win the market share, it's also a question if the very day itself proved to be profitable for Alibaba and her opponents. As Alibaba and its major competitors double the technology and logistics costs that will facilitate China's mobile customers' fast forwarding, moving between on-line and in-store shopping, these investments also cost . An example, although it reported higher revenue in basic e-commerce, cloud computing and other segments, operating income declined by 19% in the most recent quarter, partly damaging the spending that Alibaba has put on "New Retail" initiatives to integrate online sales and physical stores.

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