Amazon.com Inc. said on Friday it would sell more Apple products to the world in time for the holiday season, as technology rivals have abandoned previous differences to boost sales.
In the coming weeks, the world's largest online retailer will sell the latest versions of the iPhone, iPad and other Apple devices in the United States, Europe, Japan and India.
Amazon offered a limited variety of Apple that included Mac computers and Beats headphones.
The agreement underlines that top brands such as Apple and Nike Inc., which resisted product distribution through Amazon, are increasingly turning to the ecommerce site because they have become a critical channel to reach customers. .
Amazon has also made a tougher line against counterfeit banknotes.
As of January 4, Amazon will remove Apple products from other companies not authorized by the technology company based in Cupertino, California from its site.
Still, buyers can find accessories that are not branded, such as headphones, which are compatible with Apple devices.
Until now, Apple's items either were not on Amazon, nor were they sold by third parties. ie the customers who had acquired them and resold them on the platform at the price they considered.
Continue to fall
Apple's inventory continues to fall on NASDAQ. On Friday it fell 1.93% and it's already sold at $ 204.47.
As the apple company announced the disappointing financial results for the third quarter of 2018 on November 1, the value of the capitalization fell from $ 1 trillion and now stands at about $ 970,000 million.
Two factors influenced this fall: the disappointment of investors after Apple announced that it would not offer again the number of units sold for the iPhone, iPad or Mac, while others: doubts about the demand for iPhone XR , some financial services cut their valuation on the stock market. (With information from the agencies)