Tuesday , May 11 2021

Treasure hunt in central Vilnius: few people know this Lithuanian designer shop



– You are a Lithuanian brand retailer. Tell us more about the clothes
Come here?

– There are many stores in the world. I would say the word does not have the most elegant ribbon, but it tells people exactly what to expect in a store, so we do not avoid it.

Selling is a place where an endless sale takes place. We try to have something to offer for every age group, shape and taste. And significant discounts for people are like an incentive to buy.

Electrical outlet

Electrical outlet

© DELFI / Modesta Bear

We are looking for what we can offer for sale at a discount – we have not only clothes and accessories, but also beauty products with damaged labels. For example, just because a cardboard box of luxury face cream, which you just throw away when you take it home, is bent – we can offer it for about half price. For women, this discovery is like a little miracle.

We have a wide variety of clothes: and previous clothing collections, as well as test models that are unique and seasonally new, but we may have them for a very short time as a special offer for people.

I always say that the basic rule of selling is “the earliest, the smartest” and this rule really comes from my personal experience and that of my customers. The price you have to pay for in-store shopping is that shopping here is a matter of success and a kind of “treasure hunt”. We only have a lot of things in one unit, so there is not much time to think and there is a fight in the stands – only one shows up in a dress, the woman next to us already wants the same and is watching out of the corner of her eye, maybe the first will not buy the dress?

Store shop

Electrical outlet

© DELFI / Modesta Bear

– Why did you decide to take part in such activities? What is your business philosophy?

– The idea of ​​stores is definitely not for everyone – it takes time, there is a big change of clothes, some customers come to us every few days to check the news and discover something new. Meanwhile, other women do not like such “treasure hunting” at all.

There is a women’s team behind OutShop – we are looking for what we like. This activity was very personal and started with my own luxurious taste and financial opportunities that do not match. I went to London ten years ago to study fashion and, of course, surrounded by some of the best fashion in the world, I wanted to dress with luxury fashion designers, but my student budget did not allow it. Working with various fashion brands back then, I discovered that they organize all the sales of their scraps, where they can discover amazing pearls at huge discounts. It is true that these sales – secret, never take place in a designer boutique and sometimes even knowing when and where they take place will not go in – requires a special invitation.

Electrical outlet

Store shop

© DELFI / Modesta Bear

When I returned to Lithuania, I started organizing such sales in collaboration with local developers. For five years, I organized seasonal sales called the “Big Sale of LT Designers.” Rumors of them spread throughout Lithuania and people came to the sales, especially from other cities. This allowed us to grow this way – from small sales five days a year on a remote street near Lukiškės Square to a spacious shop on one of the capital’s main thoroughfares – Vokiečių Street. This is already true: people will always want to dress nicely and not feel the moral grievances they have spent so much.

Our business missions are twofold – one of them, as a physical store – to please customers with good offers. But the other thing that is very important is our moral obligations to our partners – Lithuanian designers, whom we help with the realization of the waste, we earn money for new collections. When you want to dress, I also find it very meaningful not to rush to buy new high speed fashion collections, but to see what has already been created, what you can buy at a discount. Good quality, trend-resistant clothing and accessories, if maintained, will last a long time, and when worn, give a completely different feel to a t-shirt made in China in three minutes.

Electrical outlet

Store shop

© DELFI / Modesta Bear

– Do you only sell in a physical store or on the internet?

– The store operates both online and live in the center of Vilnius, and we will open seasonal short-term stores in other cities – Kaunas, Palanga. We will be at sea for the second time all summer.

People, of course, are very interested in seeing on the Internet what pearls we can find there, but the online store, unfortunately, can not replace what can be found in the store live, because as I mentioned, we have very small stocks, sometimes, the goods are redeemed per hour. I would say that sales visitors are fighting for themselves and so far those coming to Vokiečių Street are winning the search for new catches.

– What works by Lithuanian artists can you buy? There are Lithuanian designers who have not been able to invite you yet, but would like to?

– At the moment we have more than 70 different brands in the store, most of which are Lithuanian designers. There are no ones we would like to invite, but we fail During the five years we organize sales, we have worked with almost all Lithuanian designers, the offer in the store is constantly changing, depending on what you can offer with discounts at the moment. We are also currently looking at world-renowned brands – we are constantly looking for something more interesting to offer people.

– Do you sell clothes only for women or if men will find something to choose from?

– With us you can find clothes and accessories for women, men, children, as well as beauty products from the most popular cosmetics manufacturers in the world. But mostly we have clothes for women.

Electrical outlet

Electrical outlet

© DELFI / Modesta Bear

– What is the price range? What is the cheapest and most expensive garment with you right now?

– The price range, as well as the range of discount rates, is very different, as is the offer. Today we have clothes in the store, the prices of which range from 9 (T-shirt) to 595 (long wool coat) euros. The average discount amount that can be expected is around 50 percent, although we also had great classic menswear with a discount of up to 90 percent. Of course, such pearls are quickly discovered and redeemed by humans.

Store shop

Electrical outlet

© DELFI / Modesta Bear

The prices of clothes in the store depend on many factors: the production cost borne by the designer, the innovation of the collection, the brand strategy, the sizes of stocks … Of course, the latest collections will always have lower discounts, but maybe we are the only place where you can get the news of the season generally buy at a discount. This is another reason why not all available goods in the online store are visible – according to the agreements with the partners, we can not advertise and publicize some of the discounts, they are only available to customers who come to the store.

– Do you have a lot of competition in your market, where clothes made by Lithuanian manufacturers are sold?

– We do not think of competitors at all and we certainly do not consider other stores, which also sell Lithuanian designer clothes, as their competitors. If we already counted the competitors, then we would count thousands of them in Lithuania and millions in the world – absolutely all clothing stores would be our competitors. Today, couriers can deliver customer orders around the world. Our customers are loyal, but they are even more attracted to Lithuanian designers with the opportunity to dress nicely at affordable prices – which can be offered by many stores.
Our strategy is definitely not to compete – instead, we invite other clothing stores to work together, because we can help each other.

Store shop

Electrical outlet

© DELFI / Modesta Bear

Many stores each season and after the forced closing of this year, especially have accumulated balances, which are committed money for them and the space occupied by the store – we can help them sell these collections, present them in a new customer audience. In the meantime, we are constantly looking for new ones – we also benefit from them.

Instead of competing with colleagues working in the same business, we think about how we can support each other. And we look for good examples not in the competition, but in the most famous stores in the world, because we also have the ambition to become the best store in Lithuania.

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