Making a smartphone that stands out in a crowded market is a tricky business, even for established gamers like Sony.
The company's Xperia brand entered its 10th year in 2018, adding the XZ3 in the series recently. Sony resisted the popular trend of its new flagship, choosing evolution despite the revolution – but has it done well to adopt the modest approach?
Design and appearance
You could easily mistake the latest Xperia, the XZ2, with the XZ3, as the design is almost identical, except for the more curved edges, like the latest Samsung Galaxy S.
This is definitely a sleek look and is quite comfortable to hold and use with one hand – something difficult to come with many of the big smartphones that have become commonplace today.
However, elegance has faded from polish-prone skin material, which is much more pronounced than the black handset.
At 9.9 millimeters, the XZ3 is slightly less than 11.1 millimeters of the XZ2, and also weighs 5 grams less, now at 193 grams, but this does not go far enough to remove the size of the handset.
The back remains largely identical to its predecessor, including the inconvenient placement of the fingerprint sensor in the center.
Sony's savings and one-mile standout capability is its stunning OLED display, leveraging its power as a Bravia TV manufacturer. The 2160 × 1080 6-inch display offers exciting color and one of the deepest blacks on a smartphone, making it ideal for watching movies or videos on the go.
Much of the XZ3 hardware is the same as the previous one, with the same Qualcomm Snapdragon 845 chip pack and 4GB of RAM for managing phone speed.
Despite the specification sheet, the handset does not run as smoothly as you can expect, especially if you have many applications running in the background.
Side Sense, a feature that lets you tap one side to display your most common applications and shortcuts, is a nice addition but tarnished by accidental touches – you can also turn it off.
Sony also misses the opportunity to upgrade its back camera, sticking with a 19-megapixel snapper. Although the photos still look dignified, but they do not hit other Android devices like Google's Pixel and OnePlus 6T.
Surprisingly, Sony has decided to focus on the forward-facing camera by bringing it to 13-megapixel, so you can definitely notice the difference in your selfies at least.
Sony is doing well to maintain a starting price of £ 699 – to reduce the trend to increase every time like other handset makers – but unfortunately the XZ3 is pairing with its predecessor instead of aiming to improve it.
If you are looking for something with a beautiful screen to watch movies, you are looking at the right place as the screen is easily the only new and remarkable part of the XZ3.
The shape of the phone is great to hold on to one hand, but again, let down under the massive weight.
It may be time for Sony to follow the course of the revolution instead of remaining in the security of evolution.– Click Link