Embattled Apple introduces new products, including iPhone 13; TheJournal.ie



Apple CEO Tim Cook, who appeared on the screen of a device in La Habra, California, unveiled the new iPhone 13 smartphones during a virtual event held to announce new Apple products.

Source: Jae C. Hong

APPLE CEO TIM Cook made a convenient video today to launch a new iPhone, with a few clues as to the company’s major problems, such as policy reversals, spyware attacks and legal battles.

Cook, from an empty, dark amphitheater, ran for upgraded cameras, brighter screens and new features for some of the other Silicon Valley giant devices, such as the iPad.

“These are the best iPhones we’ve ever made,” Cook said, noting Apple’s work to design “the best products and services to enrich people’s lives.”

However, a number of issues of interest have occupied the recent public debate of one of the most valuable companies in the world.

Following a long and bitter controversy over its online app market, a judge last week ordered Apple to allow developers to bypass the large commission for purchases.

It delayed a plan to scan its customers’ devices as part of a move to prevent child abuse, as privacy advocates averted the risk of opening a back door for government surveillance.

And yesterday he had to make an urgent fix after cybersecurity investigators found a flaw that allowed Pegasus spyware to infect Apple devices without users as much as clicking a malicious message.

That said, Apple still has a huge reach in the digital world and beyond, and its value exceeds $ 2 trillion.

Fans hailed the release of the updated product today, including analyst Daniel Ives, who noted “the Cupertino supercircle,” referring to the California city where Apple is headquartered.

“Apple remains in the middle of its strongest overall product line in nearly a decade,” he added.

A series of challenges

It is true that the company has amassed huge profits due to the demand for its devices, as much of the world was starving at home due to the pandemic.

At the same time, legal battles, new laws and regulatory oversight around the world have added to a number of challenges facing the company.


New iPhone 13 smartphone

Source: Jae C. Hong

As Cook explained the developments on the iPhone, a team struggling to ease control of Apple in its App Store tweeted its verdict on the new handset.

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“The current release of the iPhone 13 tells us only one thing: a new iPhone, the same bad App Store,” wrote the Coalition for App Fairness.

“It’s time for @Apple to #OpenTheAppStore and level the playing field for developers and innovative applications.”

Apple has begun to give way to its dominance in the App Store, including in agreement with Japanese regulators.

It also faces legislation passed by South Korean lawmakers that banned Apple and Google from forcing application developers to use tech giants’ payment systems.

However, when the verdict was handed down in a California court on Friday, Apple just protested against the decision that ordered it to relax control of its App Store.

Instead, it ignited a public outcry that the judge did not find to be an illegal monopoly, which could have opened the door for regulators and prosecutors to follow the tech giant.

“We consider this a huge victory for Apple,” he told reporters.


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