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Ban! No advertising of animal suffering due to palm oil production on British television: marketing magazine



11. 11. 2018
| Petr Michl

The Icelandic retail chain in Iceland will not have a TV spot on the TV it plans. According to the regulator, her advertising is very political. This is an animated story that tells the animal misery through the palm oil palm oil industry.

British supermarket network is actively involved in this issue. This year, he is committed to that by the end of this year will stop using palm oil in all its products. The rigor of this commitment has overtaken competition in the United Kingdom. As a Christmas point, he did not want to give a classic brand to throw the spell of a family meeting under an illuminated tree. Instead, it decided to invest in the spotlight, which was published by Greenpeace earlier this year. The organization is creative behind it Mother and productive Live Life Games.

The animated shorts of one and a half minute length of the film resemble the story of a little girl who gets a little orangutan in the room.

"Rang-tan" rushes around the room, throwing chocolates and shampoos. When a girl, because the sky is in it, learns the unpleasant fact:

"There is a man in my forest and I do not know what to do.

Destroy all our trees because of your food and shampoo.

There is a man in my forest and I do not know what to do.

Kill my mother and I fear he will kill me. "

An extremely emotional text is chosen by the Oscar winner, actress Ema Thompson. "When Greenpeace asked me to say" Rang-tana, "I did not hesitate, the big homicidal killings are too great, when we make noise, ask for answers and force the change, we will overcome with a sense of regret" explained why he participated in the project. Point where is came out in the summer along with a report to make food giants like Nestlé, Unilever and Mondeléz have fulfilled their public commitments and stopped producing palm oil on their products. This could help to end the plunder of tropical forests, especially in Indonesia, where the most serious situation is.

And perhaps this connection bothers the UK regulator, Liquidation. From him the item violates the law on non-political advertising. Political advertising has no limited time and space on the television screen according to the laws there.

This decision is certainly controversial. Indeed, its environmental agenda is politically and politically if we can not make any difference between the two terms. But the decision of Iceland is unlikely. Because of the media interest it has raised, more people learn about Iceland and Iceland, not only in the UK. In addition, companies have the opportunity to promote their space in digital channels, including YouTube. Uses only 10-second TV channels to draw attention to palm-free chain products. And it is clear that viewers will understand it now.

Sources: Guardian, Greenpeace 1, Greenpeace 2, Assortment

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