YouTube channels promoting content against vaccination may not run ads on the video sharing platform, according to a policy reported for the first time by BuzzFeed News on Friday.
YouTube said it believed the content against vaccination was "dangerous or harmful", which as a policy does not allow monetization – that means it will not allow the video to generate money for the creator from the ad.
"We have rigorous policies governing videos that allow ads and videos that promote content against vaccination to violate these policies. We strictly apply these policies, and if we find a video that violates them, action and remove ads "a YouTube representative at Business Insider said in a statement.
YouTube told us that restricting ads for video against vaccinations is not a new policy for the company. However, at least some channels have been able to generate revenue in violation of this policy, according to BuzzFeed News.
According to the BuzzFeed News report, several channels promoting content against vaccines – including VAXXED TV, LarryCook333 and iHealthTub – were able to run advertisements without the advertisers themselves knowing. According to information, several companies have asked YouTube to stop their ads being placed on video, while one – a Vitacost discounting company called Vitacost – was pulling exclusively their ads from YouTube, according to the report.
Since then, YouTube has blocked all three channels from running ads, since BuzzFeed News brought the issue to the company's intent.
Social media platforms, like Facebook and YouTube, have been aggressively used by anti-vaccination supporters. Pinterest, meanwhile, is blocking searches for anti-vaccine content from its service earlier this week.
All of this comes even as measles flies have developed this year. Since January, there are over 120 cases of measles, according to the Centers for Disease Control and Prevention (CDC). This is more than the year 2016 when there were only 86.
Congressman Adam Shiff sent a letter Google CEO Sundar Pichai and Facebook CEO Mark Zuckerburg last week, expressing concern at the information on the premises of the two companies that "discourage parents from vaccinating their children by helping to reduce vaccination rates that could to reverse the progress that has been made in addressing diseases that can not be treated with vaccines. "
Read more: Ads against Facebook vaccination target pregnant women while a measles outbreak spreads across the country
In January, YouTube announced that it had made updates to its recommendation algorithm, promising to promote less videos of conspiracy theory to its users. Examples provided by YouTube during the "marginal" content included a video claiming that the Earth was flat or those who had serious medical disinformation.