How did Stan Lee create the Marvel brand.
Stan Lee, the only creative engineer and comedian's vibrator, died on Monday, November 12, 2018. At the age of 95, Lee had done much during his time in the land of God. It was immediately recognizable, it had millions of fans around the world and a huge work that was relevant, celebrated even half a century after its creation. Even then, his loss seemed to be very important, as if he had much more to give to the world and his fans.
Born to Stanley Martin Lieber in Manhattan in 1922 to Romanian immigrants, Stan Lee grew out of extremely humble principles. However, he never let him hold him down and continued to follow his dream of becoming a writer. He often remembered how he was a prolific reader in his childhood, with an insatiable appetite for reading things ranging from magazines to literary great-borns such as Edgar Rice Burroughs, Sir Arthur Conan Doyle, Mark Twain and William Shakespeare gave him a appreciation of the great narrative art. That, will quip, he continued his career together and transformed him into a familiar name all over the world.
His journey to become a great writer, despite his idols, however, took a drastically different turn and among the many early (and men's) jobs he took included a limit as a gopher office at Timely Publications, a company that would continue to to become the entertainment juggernaut Marvel Comics and the vehicle to secure the legacy of Lee's folk culture.
While Lee has worked as a writer, author and publisher of various possibilities since the 1940s, it was during the sixties that really became the driving force in the comics business and began on his way to include legends in the pantheon of comic books.
After the Second World War, the comic book industry was struck by a series of legislative acts to curb what was called at the time as "growing savagery and socially unacceptable content for young brains." This led to the comic book industry (dominated by Marvel and longtime DC Comics opponent) over himself by adjusting and resorting to cookie-cutter lines with heroes that were bastions of virtue and good character factors. These alienated comic fans and since the early sixties, three-quarters of the circulation had fallen off leaving the industry in crisis.
It was during this time that the top Marvel bosses urged Lee to come to the fore and create new characters that will revive Marvel's superhero series and be able to compete with the growing line of popular DC characters including Superman, and The Flash.
In 1961, Lee, with the creator, Jack Kirby, created what would be his first masterpiece – The Fantastic Four. The fans immediately made love to the superhero quartet, who were clearly different from the other characters of the comic book of the day, as they had what Lee described as "personality real people" with a sense of humor. Lee followed this success with the launch of Hulk, the story of an irradiated scientist who turns into a charming grandeur with a little self-control and good intentions. Friends could not get enough of Lee's offerings simply because they did not just see visual entertainment but also great stories about real people who had to tell them.
Lee's characters were like real people living in real cities with real people's problems. In contrast to the superheroes of the postmodern post-war competition, Lee's characters were wrong, questioned, and had to bear the consequences of their forces as their crosses. In 1962, Lee collaborated with another artistic legend, Steve Ditko, to create the most iconic character of Spider-Man, a part-time photographer and a neurotic student who had a loving love life, a weak aunt and rent payments to New York to worry, save the casual savings of the world. He will compensate all this through a tattered, manic and yawning sense of humor that the fans could identify.
Lee had the opportunity to be creative, and along with Ditko and Kirby he continued to recreate a memorable character, one after another, with the same features, idiosyncrasies and personality dimensions that made fans see not only the better human characteristics, themselves in his characters. Lee often claimed he wanted to tell great stories about real people, the kind of people you would like to be friends of and share a secret special time. That's what he tried in all his creations, even as his fixed characters grew to include new icons such as Black Panther, Thor, the avengers and others.
His work has given rich dividends to his employers at Marvel. the company grew from a short comic book publisher with a specialized niche brand, where comics are now only a small percentage of the company's revenue, which is more likely to be attributed to things like Marvel Movie Studios, Animation, Toys and Trading.
Another quality that put Lee apart was his courage to take on the pressing issues facing society in general. Under his watch, Marvel undertook heavy tasks such as racial relations, climate change, science denial, and the right of women to the height of sixty-six.
Scenarios such as the X Men, a story about humanity that evolves into talented mutants fighting for a xenophobic society for acceptance, became a popular image of American political rights and the LGBTQ movement. Even last year, Stan Lee never avoided taking part in matters he felt strongly about. Following the Charlotteville Rally that resulted in the death of human rights activist Heather Heyer, Stan Lee republished a column he had originally written in the sixties about racial relations. He said without a doubt that "Bigotry and racism are the most deadly social woes that plague the world today … it is completely absurd, imaginatively absurd to condemn a whole race – to despise an entire nation – to destroy a whole religion … If man is ever worthy of destiny, we must fill our heart with tolerance. "
This ability to recognize the themes of the day and then cool them on the lines of some of the most memorable characters gave Marvel significant cultural penetration, increased affinity with the fans and the identity of an industry leader with a moral compass. All the great values for each brand become both iconic and sustainable.
With his age, Lee's contribution to the growing empire of Marvel became more intense. He became a publisher and, ultimately, a full-time president of the 90s.
As celebrated as his work, he was not without his insults. Many claimed that Lee was such a great supporter of himself as he was for Marvel. Many more claimed that people like Kirby and Ditko soon changed and did not give them credit (and financial rewards) for their joint creation. Lee always claimed to be over the board and that everything he did was legitimate (though his critics claim he was not moral). Both men or their heirs eventually end up settling with Marvel (and Lee through union). In 2009, Marvel was screened by Disney for four billion dollars. While Lee did not see much of this money, he saw his characters reaching unprecedented levels of popularity through films that have earned over $ 30 billion and include record titles such as Avengers, X Men, Spiderman and Black Panther.
Lee's last years have been hit by the death of his wife who has been inspired throughout his career, as well as a series of failed business ventures. However, he never lost his mood for the life he lived to the fullest, and he made some appearances of camel in the Marvel films, which became a fan favorite. As part of his weekly column at the beginning of Marvel Comics, he will sign with the term "Nuff Said". It changes this to "Excelsior", which means "up and forward for greater glory" – the term became so pleasant to the fans that it became part of his name.
As the news of his passage came, he looked like his characters, Lee also lived with his inner contradictions, a man with a sense of creativity, an endless search for perfection, but with his own set of defects that left some questions about his excellent career of. As he once said Washington Post, "Recreational people are one of the most important things, without it, they could come out of the deep end. I feel if you can have people fun, you do something good."