Wednesday , June 16 2021

Sony Bravia X90J 2021 LED TV comes with the promise of human-like processing

Sony has released its new Bravia 2021 TV range, confirming prices and adding the Cognitive Processor XR to its LED sets for the first time. Previously exclusively for the company’s OLED models, the new AI processor promises to be more discolored in the way it offers things like video upgrades and enhancements.

The full range of Sony LED 2021 models was announced at CES 2021 in January, with five possible ranges. At the top end will eventually be the Sony Master Series Z9J 8K LED TV, in sizes 75 inches and 85 inches, although there are more affordable models in the 2021 series, which are now starting to reach the retail market.

This starts with the Sony X90J series. It comes in three sizes initially: 50-inch for $ 1,298, 55-inch for $ 1,498 and 65-inch for $ 1,798. Eventually there will be a 75-inch version, with pricing being confirmed closer to the opening of pre-orders.

According to Sony, unlike traditional image processing, the Cognitive Processor XR more closely mimics the way people pay attention to what is displayed on the screen. Dividing the image into several zones, it can then use its algorithms to figure out where the focus point is, cross-analyzing factors such as color, contrast and detail.

The end result is a more thoughtful set of modifications, says Sony, and it will also do the same for the sound to make sure the editing there matches the mood of what is displayed on the screen. Normal audio will also be converted to 3D surround sound.

Meanwhile, there is XR Motion Clarity and 2K to 4K video upgrade, as well as four HDMI 2.1 inputs with 4K 120fps support with variable refresh rate, auto-delay mode and eARC. A built-in light sensor allows the environment to be optimized to further adjust the picture and sound according to the room conditions.

The X90J runs Google TV and supports Apple AirPlay 2 and HomeKit, as well as Dolby Vision HDR and Dolby Atmos. You can also check the totals through Amazon Alexa and Google Assistant.

Pre-orders for the first three sizes are now open and Sony also has other models in the 2021 Bravia series coming later in the year. Deliveries will begin April 12, Sony says, in both the US and Europe.

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