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Privacy and Family Protection: Apple Service Program


Have you noticed; The same transparency has recurred several times over speaking March 25, dedicated to services. When introducing Tim Cook:

When presenting Apple News +:

When Introducing Apple Arcade:

When presenting the Apple TV channels, in a slightly different order:

It could not be reproduced identically, it was mentioned even when presenting Apple Card:

We know more sophisticated methods, but this approach has the advantage of clarity. Apple is hammering: its services are "Easy to use" and designed with attention to detail, "Private and Safe", «Personalized» with the support of a group of experts, and eventually designed for "Sharing with Family". "Unlike the services of our competitors"said almost opaque.

Apple has cultivated privacy for several years. While Facebook pulls the pans like stoves paella, and that all Google businesses rely on the business of private data, Apple praises the integrity of its integrity. "Apple forbids advertisers from locating you" in Apple News, "Apple does not know what she bought" With the Apple card, Apple does not trade your data.

It leases the services, but still earns most of its revenue from a simple transaction, buying devices. This does not prevent all fluctuations – advertising is not forbidden to Apple News, Goldman Sachs collecting data from Apple Card users, Apple opposes the US authorities with greater stability than the Chinese government.

In the same way, it is not the first time that Apple insists on "diligence", this practice halfway between publication and promotion. Apple wants to mix human intelligence and artificial intelligence, not only to overcome the inherent flaws of discreet secrecy but also to break out the bubbles. In other words, Apple turns the relative weakness of its recommendation algorithms into strength.

Does it collect less data than its competitors? It does not matter: it hires thousands of experts to complete automated recommendations, personalized but impersonal, with published, collective but human suggestions. The App Store home page is a real magazine dedicated to applications, the head of the Apple News Head is a former journalist.

Promoting family distribution, on the other hand, is newer. The services presented yesterday take account of family use default. This is reflected in pricing: family sharing is not an option, as is the case with Apple Music but a key benefit. Apple no longer seems to believe that its services are not shared between parents and children, which also explains its content terms.

Every time she adapts her communication, the question of consequences is raised. This "gift" will be extended to Apple Music? Does this decision go hand in hand with reinforcing family content sharing capacities, which are currently very inadequate? Will Apple adopt a systemic approach, up to user profiles in tvOS and iOS, more developed parenting tools, a family-friendly "digital hygiene"?

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