RetailMeNot Digital Marketing Specialist reveals the findings from international worldwide retail sales and sales research in seven countries in Europe, the United States and Canada for six weeks before Christmas.
In the United States, the Black Friday weekend follows the traditional Thanksgiving holiday, where stores make significant cuts. This year, The weekend of Black Friday at Cyber Monday takes place from 23 to 26 November, just one month before Christmas. Sales growth during Black Friday is rising steadily from 2013, with all transactions on the internet as well as in the store.
The event is highly expected from consumers, but not only: retailers have adapted this event to the French market. RetailMeNot, a world-class digital projection specialist, presents retail and internet sales forecasts in seven European countries (France, Belgium, Germany, UK, Lower Italy, Spain), developed by the Retail Research Center. United States and Canada during the six weeks preceding Christmas Day.
- 2018: A New Year's Record
The year 2018 is another success for the Black Friday period. Combined off-line and on-line purchases amounted to € 5,740 billion, an increase of 5.9% compared to the previous year. Expenses are spread over four days from Friday to Monday, reaching 2.467 billion on Saturdays and Sundays, while Saturday is a good day for shopping in France.
The online market trades for 966 million euros over three days. Forecasts are significantly lower than natural commerce, but e-commerce is the fastest growing, with an increase of 14.3% from 2017.
Natural commerce benefits to a large extent from this new consumption trend from the United States. In fact, stores cost EUR 4,774 billion from Friday to Monday. Retailers are no longer reluctant to open up the best deals to stand out and attract consumers massively.
- A growing success of Black Friday and Cyber Weekend in France from 2013
In 2013, the French planned to spend a total of 482 million euros on the online black Friday weekend, which is still barely known in France. For 2018, online spending forecasts reach 966 million euros, up nearly 100% in six years for e-commerce. For Friday's only Friday Friday, the increase was up 134% between 2013 and 2018.
The trend in Europe is broadly in line with that of France. Combined on-line sales and in stores over 4 days are expected to expect 29,438 billion euros (UK, Germany, Italy, Spain, Netherlands, France and Belgium), up 147% from 2013.
Methodology of the study:
The data comes from the Retail Shopping Week 2018: Retail Prospects, commissioned by RetailMeNot and conducted by the Retail Research Research Center in 2018. This study looks at the importance of the Christmas season for traders in France, six other European countries (Germany, Belgium, Spain, Italy, the Netherlands and the United Kingdom). It proposes data-based forecasts from national statistical authorities, independent research firms, and survey of 50 major telephone companies in each country and 1,000 interviews with consumers in the United States, respectively. France, the United Kingdom and Germany to evaluate their possible intentions for Christmas. The inventory of responses was between August and September 2018.