The "States" will be the original space for advertising at WhatsApp
Why; BioBioChile.cl in Applications
"We believe that this is an opportunity for companies to reach people, and this will be our main way to generate revenue," said WhatsApp vice president Chris Daniels.
Shy but irreversible, WhatsApp will begin to embed ads on its platform. And the first place the company will occupy commercial announcements will show up in your friends' status states.
This is a function similar to the Instagram story, where a person can display short image or video collections that disappear after a few hours.
"We believe it is an opportunity for companies to reach out to people. This will be our main way of generating revenue, WhatsApp Vice President Chris Daniels said in an interview with the British newspaper Independent.
Production will allow the company to create resources as it does not have a "wall" or "timeline" like Facebook, Instagram or Twitter, so it's hard to add ads without interrupting user communication. promise WhatsApp did in 2016 after abandoning the subscription payment model.
Facebook's business has become one of the world's largest communications systems with over 1.5 billion users. Follows the Facebook Messenger itself, which a few months ago began experimenting with adding commercial ads to his friends list of friends.