Dressler continued, “The split strengthens her brand … A woman with power, especially a celebrity, at the core of any brand is a golden asset.” And in her opinion, Kim showed an impressive side of herself in the way she handled the media maelstrom surrounding her problems and, finally, separated from Kanye.
“If it continues to handle the split with finesse, its brand – character, history and product offerings – will only be strengthened,” Dressler said. “I expect her latest interests in politics, law and wellness to open up even more opportunities for the company.”
While Yeezy has a dedicated track record and made $ 1.3 billion in sales in 2019, Berg from Forbes argues that Kim has the strongest brand right now. “There are more Kardashians than Kanye Wests, and everyone has a successful business venture, and they are not going anywhere,” he says. “If nothing else, I think Kanye West may suffer a little. I think a lot of the Yeezy brand was backed by Kim and has a stronger social media presence. It has a bigger presence right now, at least than Kanye West. “It will be really interesting to see how active he is, how public he is. And then, what happens to Yeezy from there.”
As for what to do with KKW Beauty, obviously for the West, Dressler had some ideas for a new creative logo or even a name change – but obviously that, like any other life-changing decision he made recently. , will be completely until what Kim feels is right.